Okay, so there are a lot of organisations that have gained some sort of benefit from the implementation of enterprise 2.0 within their company. Colgate for example increased their productivity and efficiency by implementing enterprise 2.0 to allow a genius share an idea to speed up filling toothpaste tubes. Oracle created ‘Idea Factory’ to increase staff engagement. XM Radio benefited knowledge by transferring their desktop functions to a collaborative application, which allowed information be shared more quickly and collaboratively. All these organisations benefited greatly from the implementation of enterprise 2.0; however what about a product today’s youth (including myself) have grown to love?
Red Bull successfully benefited from gaining a good reputation from the use of Facebook. Of course energy drinks are finding it difficult to gain acceptance in today’s market thanks to the concerned parents of teenagers and A Current Affair; however by establishing a count of over 29 million Facebook likes, it is safe to say Red Bull has gained acceptance into today’s society thanks to the youth. This has further turned into Red Bull releasing a social game called Red Bull Mission Control. According to Social Bomb CEO Scott Varland, “The app weaves game into everyday life, bridges the networks and activities of players, and integrates tightly with Facebook, Twitter and Foursquare.” What is there not to love with Red Bull’s amazing enterprise 2.0 to gain popularity and acceptance by the community? I even downloaded this app to see what it was like – who doesn’t like a fresh app on their smartphone? Every organisation does have it’s risks from the implementation of enterprise 2.0, and Red Bull was fortunate enough to gain acceptance rather than have the implementation ruin their reputation – or in some cases (A Current Affair) have their image poisoned.