One comment on “Airports adoption of social media

  1. Good post again this week Nicole, I am a firm believer that social media can really help in bringing airports to a more personal level with their customers. I like the case study you mentioned about the Gatwick airport using social media to reach its customers in multiple stages of the journey (not simply inside the aircraft). I think Airports can really benefit from implementing commonly used social media into the business, it really has the potential to increase operational effectiveness and some people just dont see that like you do.

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